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Lifestyle development Avenue K required an online presence to mark their arrival in the heart of the city.
The development consists of
a lifestyle emporium, designer apartments, an arts museum, luxury spa and hotel.
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The client stipulated that the online presence was to be purely informative in nature. Bearing that in mind, we concentrated on the ease of navigation throughout the site.
In addition, an image of the physical structure had to be included on the landing. The dark grey background was chosen to reflect the black tiles within the building, a first for retail in Malaysia.
The navigation and brand elements formed the top
half of the landing. |
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The lower half allowed the viewer to consider current events, articles from the
in-house magazine as well as allow the Avenue K team to capture database information for marketing purposes and sell banner space to advertisers.
The online presence serves as a informative platform to announce upcoming events in relation to Avenue K and to allow users to enquire about K residence and subscribe to the Kguide.
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