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In conjunction with The
Carat Club's anniversarial
celebrations, we were
commissioned to revamp
its online presence. The online presence had to establish the company as
a prestigious jeweler
catering to the high-end of the precious gems market.
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A carefully considered look and feel was woven together to bring across the hi-luxe
experience of retailing precious gems in a boutique environment.
Dark colour palettes and
larger than life clarity shots of the gems coupled together with interactive effects portrayed the brand in an almost reverential manner.
Interactivity and content were combined to engage the user
to find out more about the
brand and its latest offerings. Users could also find out about The Carat Club's latest events around town. |
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The client was extremely satisfied with the end result. The client believed that the online presence had achieved its intended impact, which was to bring across the luxe physical environment of a boutique setting for precious gems to an interactive medium.
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+ launch site |
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